To be the world's leading authentic grassroots soccer and lacrosse company, building strong relationships in a vibrant, creative and ethical environment. To inform, inspire and innovate.

This is the mission statement of Sports Endeavors, Inc., a company known to many simply as Eurosport, the title of its soccer catalog. It is more than a slogan that appears on a plaque in the lobby or on our business cards. This idea reflects all that Sports Endeavors, Inc. stands for and is the basis for the way we conduct business. Based in Hillsborough, North Carolina, Sports Endeavors, Inc. was founded in 1984 by the Moylan family to provide American soccer players with equipment and information unavailable anywhere else. Since our first catalog hit the presses, Eurosport, the Fabled Soccer Traders have worked to promote the game of soccer at all levels and to educate players, officials and their families about our sport and its equipment.

Over the years, the Sports Endeavors family has grown and now includes three additional catalogs: Great Atlantic Lacrosse Company; Team Eurosport; KeeperSport; as well as the websites, SOCCER.COM and LACROSSE.COM.

Published every four weeks, the Eurosport catalog has an annual circulation of more than 11 million. With an average length of 110 pages, each issue features a wide selection of top-of-the-line merchandise presented with informative articles and pictures of world-class soccer players and teams. Eurosport serves as an important communication vehicle for many organizations supporting American soccer, such as: US Soccer Federation, Major League Soccer, US Youth Soccer, US Soccer Foundation, Chevrolet, and more. No other soccer publication in the world reaches as many households.

The Great Atlantic Lacrosse Company catalog is our publication in the lacrosse world. Now published ten times per year with an annual circulation of over 1.5 million, this catalog was launched in 1994. It offers a great selection with many exclusive products and helps to promote the growth of the sport through a relationship with Major League Lacrosse. Great Atlantic also sponsors four top-twenty Division 1 college lacrosse programs and several camps.

Team Eurosport was created in 2000 to aggregate the widest selection of soccer team uniforms and equipment in the world. The catalog and customer service function are both designed to simplify the purchasing process for teams at all levels. It is published 2-3 times a year, and features more than 600 different styles of jerseys. In 2002, KeeperSport was created specifically for soccer goalkeepers, once again offering the widest selection of gloves, jerseys, and goalkeeping supplies anywhere. The Keepersport catalog will be published quarterly.

One of the ways that Sports Endeavors promotes the game is through the Passback Program, which outfits teams around the globe who are not able to afford even the most basic equipment. Customers are encouraged to send in any clean and still playable shoes, balls, uniforms, shinguards, and gloves. Eurosport then redistributes this equipment throughout the world to teams in need.

Sports Endeavors' charitable efforts are not limited to the game of soccer. The company is a firm believer in providing support for our country and local community. Our charitable efforts include an annual United Way/Community Share/NC Environmental Foundation fundraising drive, as well employees who donate their time to work with such organizations as Special Olympics and Meals on Wheels. In addition, the company sponsors teams in the Relay for Life and the Race for the Cure which have raised several thousand dollars each for their causes.

Sports Endeavors' home is a restored furniture factory in Hillsborough, N.C. -- 19 acres, 8 buildings, 125,000 square feet. The buildings are a mixture of restored natural wood work-spaces and state-of-the-art distribution and call center facilities. In the employee lounge staffers gather after hours and on weekends to watch live soccer and lacrosse matches on a wide-screen TV.

Sports Endeavors, Inc. is a smoke/tobacco free facility.

© 2008 Sports Endeavors, Inc.
All Rights Reserved.